Article Archive for August 2009
3 Ways to Add Revenue Today
For the past month I’ve been telling you there are ways to add revenue “hidden” within the 4 walls of your Radio station..here are just 3.
1. Develop a phone app for your …
Twitter Gets A Business Model
Also in Twitterland: Co-founder Biz Stone says the company is starting to roll out commercial accounts to encourage business users to pay for premium services like analytics.
Twitter to roll out commercial accounts this year
By Kim-Mai …
Hail to the Spammer in Chief: Where Obama Went Wrong
E-Mail Masters Stumble on Health Care but Offer Lessons for Marketers
NEW YORK (AdAge.com) — Regardless of where you fall on the political spectrum, one of the few things about Barack Obama’s presidential campaign that was …
Analysis: Nielsen vs. Arbitron examined
Radio market surveys differ in samples and results
When the new-to-Topeka Nielsen Co. radio ratings last week listed Majic 107.7 as the local market’s most-listened-to station instead of No. 5 as the most recent Arbitron ratings …
George Johns … Still Thinking Out Loud.
A lot of people over the years have asked me what the real secret of KVIL in Dallas was. Well try this on for size … Most of the air talent I had the privilege …
Radio opportunities and things to consider
Lawyer’s Pay Your Station
David Wolfe tells me, “general managers love his legal line program cause they rarely see a check from a lawyer, it’s usually the other way around. Something must be working. Citadel …
More Static: Citadel Radio Slams PPM
The chorus of radio broadcasters criticizing ratings from Arbitron’s Portable People Meter now includes Citadel Broadcasting. Michael Luckoff, president and general manager of two Citadel stations in San Francisco, wrote an open letter to Arbitron …
Radio’s Recovery Involves Listening
It struck me late one evening – radio spends nearly all of its time trying to get people to LISTEN… yet they spend very little time listening themselves. I had a business client a while …
Radio Industry Needs to Make Change, Not Wait for It
There’s a difference between making change and waiting for change. You decide what the radio industry has been doing over the past 10 years.
If your goal is to see a headline announcing change, you’ll come …
George Johns Thinks Out Loud!
If Babe Ruth had all the special advantages that Barry Bonds and a few others of his ilk had, he would have made them all look like school girls.
Radio of the future is going to …
