Article Archive for July 2009
Radio's Tipping Point, There's A Cost Not To Advertise
Over the past year Impact Target Marketing saved radio stations over $750,000 in marketing expenditures. As we begin to emerge from our present recession a tipping point will occur. At this time advertisers will seek …
Twitter Pimp: Cash for Tweets
As Twitter continues to search for a business model to generate revenue, it appears some players looking to piggyback paid ads are emerging. Ironically, everyone makes money in this scenario except for the 140-character microblogging …
Mobile advertising campaigns 'should offer incentives to consumers'
Companies that are engaged in mobile advertising campaigns could benefit from offering incentives to consumers.
A study endorsed by the Internet Advertising Bureau (IAB) found that nearly three-quarters of mobile phone subscribers would welcome mobile marketing …
Marketers Claim They Can Wait Until Networks Drop Their Upfront Prices
Volkswagen, State Farm Get Their Goldilocks on, Want It to Be ‘Just Right’
NEW YORK (AdAge.com) — Marketers love TV — just not at these prices. And so hopes for a neat wrap to an already …
Brand New Stuff!
My Daughter Cami said something to me the other day that convinced me she knew more about what was going on than she was letting on.
She said, Dad how come the parents who insist that …
Radio outperforms internet ads
Radio spots aren’t necessarily the most helpful of any advertising, but Americans say they’re also less likely to ignore what they hear. A Harris Interactive survey finds just 9% of adults tend to disregard …
Learning Twitter? Don't Take Your Cues From These Agencies
Some Tweet Deftly, While Others Lag Clients
NEW YORK (AdAge.com) — As Twitter moves into the business mainstream — nearing some 35 million unique global visitors, according to ComScore — it’s increasingly clear that one community …
Small Businesses Might Not Be the Key to Economic Recovery
“Small businesses vital to economic recovery go bankrupt” blares a new headlines from USA Today. Ok, so small businesses are going bankrupt. But why insert the “vital to economic recovery” assumption? It’s …
The Newest Stuff !!
It is said that you get a speeding ticket every 45 times you speed, so it has nothing to do with that guy who just whipped by you just before the cop pulls you over. …
Radio and Texting Tell Us About Michael
Michael Jackson And Text Messaging ADOTAS — The King of Pop died two weeks ago. Now, that’s not news to anybody, but the way that we all found out about it may be.
You …
