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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Proof Positive that These Non Traditional Revenue (NTR) Programs Deliver

Submitted by on July 21, 2009 – 10:59 amOne Comment

THERE’S A SECRET THAT WE WANT TO SHARE

During my recent travels I have uncovered several NTR programs that are making stations a lot of money. These stations are combining the power of on-air and incorporating it with online search to deliver client results and substantial station revenue.

Stations throughout the country are generating substantial revenue that in many cases is helping them outperform their competitors that have higher ratings. One general manager said, “while traditional advertising is
slowing- specialized NTR programs are proliferating- and google loves them.”

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