Article Archive for 14 July 2009
Radio's Tipping Point, There's A Cost Not To Advertise
Over the past year Impact Target Marketing saved radio stations over $750,000 in marketing expenditures. As we begin to emerge from our present recession a tipping point will occur. At this time advertisers will seek …
Twitter Pimp: Cash for Tweets
As Twitter continues to search for a business model to generate revenue, it appears some players looking to piggyback paid ads are emerging. Ironically, everyone makes money in this scenario except for the 140-character microblogging …
Mobile advertising campaigns 'should offer incentives to consumers'
Companies that are engaged in mobile advertising campaigns could benefit from offering incentives to consumers.
A study endorsed by the Internet Advertising Bureau (IAB) found that nearly three-quarters of mobile phone subscribers would welcome mobile marketing …
Marketers Claim They Can Wait Until Networks Drop Their Upfront Prices
Volkswagen, State Farm Get Their Goldilocks on, Want It to Be ‘Just Right’
NEW YORK (AdAge.com) — Marketers love TV — just not at these prices. And so hopes for a neat wrap to an already …
Brand New Stuff!
My Daughter Cami said something to me the other day that convinced me she knew more about what was going on than she was letting on.
She said, Dad how come the parents who insist that …
