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RADIO CASHES IN ON LOVE

June 23, 2011 – 2:01 pm No Comment

MatchLink is a singles dating network that served the radio industry for many years. The Evanston, Illinois company Spark Network Services provided an IVR-based dating service to radio stations. Radio listeners called a phone number and paid to interact with other singles through a sophisticated voice mail system. Payment was made through credit card or a 900 number. Some stations were earning a half million dollars per year with the service.

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Article Archive for 8 July 2009

Radio outperforms internet ads

July 8, 2009 – 7:48 am | No Comment
Radio outperforms internet ads

Radio spots aren’t necessarily the most helpful of any advertising, but Americans say they’re also less likely to ignore what they hear. A Harris Interactive survey finds just 9% of adults tend to disregard …

Learning Twitter? Don't Take Your Cues From These Agencies

July 8, 2009 – 7:46 am | No Comment
Learning Twitter? Don't Take Your Cues From These Agencies

Some Tweet Deftly, While Others Lag Clients

NEW YORK (AdAge.com) — As Twitter moves into the business mainstream — nearing some 35 million unique global visitors, according to ComScore — it’s increasingly clear that one community …

Small Businesses Might Not Be the Key to Economic Recovery

July 8, 2009 – 7:30 am | No Comment
Small Businesses Might Not Be the Key to Economic Recovery

“Small businesses vital to economic recovery go bankrupt” blares a new headlines from USA Today. Ok, so small businesses are going bankrupt. But why insert the “vital to economic recovery” assumption? It’s …

The Newest Stuff !!

July 8, 2009 – 7:30 am | One Comment
The Newest Stuff !!

It is said that you get a speeding ticket every 45 times you speed, so it has nothing to do with that guy who just whipped by you just before the cop pulls you over. …

Radio and Texting Tell Us About Michael

July 8, 2009 – 7:00 am | No Comment
Radio and Texting Tell Us About Michael

Michael Jackson And Text Messaging ADOTAS — The King of Pop died two weeks ago. Now, that’s not news to anybody, but the way that we all found out about it may be.
You …