Article Archive for July 2009
Study: Who's On Which Social Nets
Marketers that are frustrated with targeting specific age groups or demographics in Facebook, MySpace, Twitter and LinkedIn could glean insight from a recent study by Anderson Analytics.
The study suggests that Twitter has become more popular …
Constructon Zones, Chapter 1
I work with a couple of radio stations in South Florida one of them being a sports station WFTL 6-40 Sports.
The station recently hired a new GM and it turned out to be Dave Manning …
Disney Unlocks Magic Kingdom of Online Advertising
Disney are conducting detailed research to monitor the effectiveness of online advertising in order to learn more about how consumers react when they see different adverts online.
The company is due to make a presentation today …
Apple Rejects Official Google Voice iPhone App
Now we know why Google Voice apps were only released for BlackBerry and Android. Apple rejected Google’s official Google Voice app when it was submitted for approval six weeks ago. What. The. Shit.
Here’s the quote …
A New Day for Radio
Back in the late 90’s I began work as a New Business Development director for a pair of start-up Smooth Jazz radio stations (it was a glorified title given to me by the owner of …
Proof Positive that These Non Traditional Revenue (NTR) Programs Deliver
THERE’S A SECRET THAT WE WANT TO SHARE
During my recent travels I have uncovered several NTR programs that are making stations a lot of money. These stations are combining the power of on-air and …
Subliminal advertising and original thought
Subliminal advertising has come of age. Naked ladies in Playboy ice cubes, subtle reflections in car windows, and one-frame flickers of popcorn and political candidates have been illegal since the sixties, and yet they still …
Ad Spending Confidence Rebounds, Improves For Most Major Media
Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for most major media, according to the most recent data from an …
Robots to Advertise on the Moon
It’s one giant leap for robot-kind. New Shadow Shaping technology creates images on the Moon that can be seen from Earth. Robots are used to create several small ridges in the lunar dust over large …
A Little Life And A Lot Of Radio!
The life rule has always been … Men are soft when they are hard and hard when they are soft.
Michael never got to be a Kid, now he doesn’t get to be a Senior either.
I …
