Article Archive for June 2009
Recession Lesson: Throw Out Your Old Algorithms
Q&A With John Wallis, Global Head of Marketing and Brand Strategy, Hyatt
NEW YORK (AdAge.com) — After 28 years at Hyatt, John Wallis was named head of marketing at the hotel chain in November of last …
Mobile Advertising: Four Categories to Consider
Despite ongoing hype and continued growth, mobile marketing remains a complex and highly fragmented ecosystem that can be difficult to navigate at best. There’s no shortage of opportunity, and sometimes the biggest challenge is just …
E-mail Spending to Hit $2B by 2014: Forrester
E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast expected to be released today by Forrester Research.
Retention e-mail will account for three quarters of the …
Internet Advertisers Say Internet Advertising Keeps America Strong
Congratulations! Just by reading this, you are contributing to a $300 billion industry and keeping America strong! Easy, right?
That’s one takeaway you can draw from a new study commissioned by an Internet publishing trade group, …
One Old Media Brand That Gets It
Monday Note: How National Public Radio Manages To Keep Itself Relevant
A fan of ours wrote an iPhone application, just for the sake of it.’ How many media companies can make such a bragging statement? One …
Just A Little More Stuff !
By George Johns
Vic Gold told me that sometimes the squeaky wheel doesn’t get greased, it gets replaced.
I guess the quote … “The way to a man’s heart is through his stomach”
turned out to be a …
Small Businesses Get Social
Strength in numbers.
It is not just big businesses that are communicating with customers using social media.
According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ …
Case study: A Facebook campaign that connected
College students are an elusive bunch. See how Adobe engaged this audience with an innovative social media experience.
In this age of transparency, it’s no secret that college kids aren’t big fans of brands that are …
‘7 factors to managing our ways through the recession’ – Coca-Cola, Marketing Director
In the course of presenting his paper on ‘Advertising in Recession’, Mr. Kofi Ameghasie, Marketing Director, Coca Cola Nigeria Limited and President, Advertisers’ Association of Nigeria highlighted seven factors that are crucial to enabling Marketing …
Subway's $5 Foot-long Becomes Yardstick for Fast-Food Meal Deals
Chains Fight to Keep Up With Competitor, but Will Consumers Buy It?
By Emily Bryson York
Published: June 08, 2009
CHICAGO (AdAge.com) — If fast food has one truism, it’s that success breeds imitators.
Subway handily beat its competition …
