Article Archive for June 2009
Michael Jackson's Brief Career in Advertising
King of Pop Wasn’t Exactly King of Madison Avenue
It’s hard to overstate the impact Michael Jackson had on pop culture from music to videos to movies to fashion to weird prison dance routines.
But unlike many …
Unhappy With SEM? You're Not Alone
A company called X+1 released a study last week that highlighted the pain felt by many buying keywords from Google and the other engines. Satisfaction with the performance of their companies’ SEM campaigns …
… And Some More !!!
How much money do you suppose all those very rich athletes put back into the communities they all came from.
America is the World’s customer and because of that, I wonder what plans the rest of …
The Business
By Bob Glasco
If the Bible were being written in these times, and there was a chapter on radio, it would be filled with the same verbiage used in the book of Exodus to describe the …
Will CBS Be the Wal-Mart of Media?
By Jack Myers
Transformational Leadership for the Media Industry
Across all segments of the economy — from auto dealerships, to retail shelves, to entertainment venues, to sports events, and to media – we are experiencing an inversion …
The Inside Line on Search Marketing: "Keep It Smart, Stupid"
Keep It Smart, Stupid
by Rob Griffin , Monday, June 22, 2009
It always amazes me how polarized we are as an industry. We tend to skew to the extremes of opinion — which we see play …
The Fat Lady Is Ready!
I was having breakfast the other day with Joyce Kaufman a very popular talk show host on WFTL in Ft.Lauderdale that I work with.
She brought along her good friend Dion, yeah that Dion, the …
Can Radio Do A Better Job Marketing To Potential Advertisers?
I have been in a real quandary for some time with this question. Most of the dollars spent in radio is on the product. Okay this makes sense… create a great station and …
When Consumers Help, Ads Are Free
By ERIC PFANNER
Published: June 21, 2009
TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing.
A day and a half …
A little bit of radio in my life!
By George Johns
When your a runner there is a saying that goes, just run the mile your in.
In radio that translates to … The only on air break that counts is the one your doing …
