Article Archive for May 2009
Conversations From Northwest Flight 033
by Gord Hotchkiss
“So, what is it you do?”
Oh, no! It was the question I dread. I froze.
The question was posed by a very nice woman in her mid-50s who was returning to Bellingham, Wash. from …
Sage study finds small businesses embrace social media
Story posted: May 20, 2009 – 12:27 pm EDT
Washington, D.C.—A study by Sage North America and AMI-Partners found that small businesses are embracing social media as a marketing tool.
The study was based on an online …
8 Tips to Nurture and Grow Client Relationships in Tough Times
By Paul Collins
Editor’s Note: This article was excerpted from 100 Tips for Consulting Firms to Survive and Grow in a Recession: Click here to download your free copy of Equiteq’s ebook.
Without clients there are no …
Always always get somebody a lot better …
By George Johns
Long before I started my career in radio and moved to America I had some other dreams. I dreamt about becoming a star running back for THE WINNIPEG BLUE BOMBERS and I also …
Change Advertising: Buy Audiences, Not Media Brands
by Diane Mermigas,
Mediapost.com
The myopic vision and importance of the networks’ upfront would be permanently changed if marketers’ recession-induced pullback shifts ad dollars from television’s brand masses to select target audiences in all media.
Advertisers’ growing insistence …
Ad-ology: Keep advertising in tough times
Ceasing to advertise during economically challenging times could harm your business, according to recent research from Ad-ology Research.
by Helen Leggatt
bizreport.com
Going off the ad radar during a recession isn’t wise, according to Ad-ology’s recent study, “Advertising’s …
Real, Not Lame, Twitter Viral Marketing
By Jared Newman | Posted at 4:08 pm on Tuesday, May 12, 2009
Over the last few days, Twitterers — mostly writerly types, I’m guessing — were treated to the inner workings of the …
How to Make Better Radio Ads
Creatives Dissect What’s Wrong and Offer Solutions
by Andrew Hampp
Adage.com
NEW YORK (AdAge.com) — For the last five years, national radio has done what few traditional media have been able to manage — gain audience. Radio gained …
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