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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 4,191 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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The results are in from the recent “Inside the Radio Sales Department” survey

Submitted by on December 5, 2014 – 1:39 pmNo Comment | 1,655 views

The results are in from the recent “Inside the Radio Sales Department” survey

Impact Target Marketing (ITM) surveyed over 1000 broadcasters at both the general and sales manager level. They were asked a variety of questions about sales, sales support and management. ITM set out to answer some of the following questions about sales:

  • Which of the following are the biggest challenges a sales rep faces each day?
  • How do you get most of your advertising leads?
  • Do you track the number of qualified appointments each rep gets weekly, monthly, etc?
  • On an annual basis how often are you reaching your monthly sales projections?
  • Do you use an external research company to support your reps? And if so what company do you use?
  • What percentage of your total sales is digital? Do you use an outside sales training company?
  • Which of the following would help support your revenue growth the most in 2015?
  • What would help your sales staff be more effective? Are you an RAB member?

If you’d like to contribute a question to our next survey, “Radio Sales 2015” send an email to corwin@impacttargetmarketing.com.

To receive your copy of the “Inside the Radio Sales Department” survey results please click here now.

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