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New Revenue for Radio in 2012

December 30, 2011 – 7:52 pm No Comment | 663 views

I see some exciting ways for stations to generate new revenue in the coming year.  On a local level broadcasters can begin to get a share of the dollars going to local business directories and …

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Articles tagged with: ratings

Who are Your Most Important Listeners?

November 16, 2011 – 5:49 pm | No Comment | 653 views
Who are Your Most Important Listeners?

Let’s take a look at your listeners. First understand that all listeners are not created equal. Who are the most important radio listeners in your market? Some of you might say that your P1 listeners …

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