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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm No Comment | 3,181 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Articles tagged with: prospects on demand

What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn.

April 17, 2015 – 12:33 pm | No Comment | 3,165 views
What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn.

Calling all radio sales representatives… Cold calling doesn’t work! Toss those scripts into a (disco) inferno and read on. Since leads are essential to any marketing and sales campaign, using anything other than the most …

The results are in from the recent “Inside the Radio Sales Department” survey

December 5, 2014 – 1:39 pm | No Comment | 1,493 views
The results are in from the recent “Inside the Radio Sales Department” survey

Impact Target Marketing (ITM) surveyed over 1000 broadcasters at both the general and sales manager level. They were asked a variety of questions about sales, sales support and management. ITM set out to answer some …

The radio sales model is broken

July 11, 2014 – 4:20 pm | No Comment | 3,071 views
The radio sales model is broken

Most stations expect their sales representatives to do their own prospecting.

We spoke with a number of radio sales managers and most, (80-90 percent) of them said that they expect their reps to do their own …

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