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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm No Comment | 3,409 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Articles tagged with: lead generation for radio

The radio sales model is broken

July 11, 2014 – 4:20 pm | No Comment | 3,127 views
The radio sales model is broken

Most stations expect their sales representatives to do their own prospecting.

We spoke with a number of radio sales managers and most, (80-90 percent) of them said that they expect their reps to do their own …