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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 5,504 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, radio broadcasting, social media

Social Video: Radio’s Best Marketing Opportunity in 2016

Submitted by on January 6, 2016 – 6:54 pmNo Comment | 2,187 views

Social Video: Radio’s Best Marketing Opportunity in 2016

Social video has exploded in the last year and will continue to grow throughout 2016 and beyond.  It’s critical that broadcasters understand this and how video can play an important role in the marketing of their station.

According to a report by Cisco, by 2019:

  • Video will account for 80 percent of global internet traffic
  • Nearly a million minutes of video will be shared every second
  • It would take an individual 5 million years to watch the all the video that will be shared each month

Over 15 billion video views happen each day!


Each day Facebook, Snapchat and YouTube generate over roughly 15 billion video views. Facebook CEO Mark Zuckerberg announced at the company’s third-quarter earnings call that Facebook is generating 8 billion video views per day. Snapchat isn’t far behind. According to the Financial Times, Snapchat says they’re receiving 6 billion daily video views—that’s three times the figure in May, a mere six months ago.

And last but not least there’s YouTube. While it’s no longer the leader, the video-focused site is still pulling in strong numbers.

These numbers represent a tremendous opportunity for broadcasters.  Unfortunately most radio broadcasters are not presently taking advantage of video. Most don’t have the resources to produce compelling video that is engaging and creates a strong call to action.

Here are the 5 steps to follow when developing a social video campaign:


  1. Know Your Audience

  • As you consider the emotional triggers to tap, make sure you know the triggers that affect your audience.
  • What is it they want from you?
  • Are they hoping for some super-secret information?
  • Are they looking to be entertained?
  • Are they wanting to appear informed and clever?
  • If you can identify these triggers and work them into your content, it will be far more effective
  1. Plan Your Creative

  • Develop scripts for all your video concepts. Look to include your personalities, contests, music in a way that is relevant to your audience
  1. Develop a Content Calendar

  • Decide how often to post new videos
  • Determine which social media platforms you’ll be posting to
  1. Produce Your Creative

  • Incorporate more close-ups during the production process
  • Use small mics
  • Lighting is critical
  1. Launch Your Campaign

  • The best format to upload to Facebook is H.264 video with AAC audio in MP4 or MOV format
  • Identify the most likely times your audience will be online and which social media sites they’re more likely to visit
  • Spread it throughout your social marketing sites, and encourage your followers to share

Follow the steps above and you’ll put your station on track to take advantage of the many benefits that social video offers.

If you’d like additional information on creating a social video campaign or receiving a content calendar click here now or call 978-768-3970.