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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm No Comment | 3,409 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, Targeting Marketing

Reach survey friendly households and increase your station’s ratings

Submitted by on August 16, 2012 – 5:30 pmNo Comment | 2,495 views

Over the years survey based marketing programs have been successful in there ability to reach listeners who are willing to give their opinions.  In fact,  find opinion givers and you find the market’s diary keepers and PPM panel households.  It’s no different than a politician surveying the market to find voters, not people that like or dislike them per se,  but those that will vote.  Once these people have been identified that’s when the real marketing efforts begin.

National Country Radio Survey

We were involved early on in 1995 with a campaign directed at Country music stations.  Over 30 major markets participating in this survey based program called the National Country Radio Survey.  Television commercials were produced for all of these stations and included inbound 800 numbers so that the opinion givers could easily vote for their favorite country station in the market.  We aired these commercials during the Country Music Awards show and the results for our participating stations were impressive.  Each station that participated received a comprehensive database of the station’s P1 listeners and their competitor’s P1 listeners.  From there the stations that
marketed aggressively to  these individuals, in most cases, experienced immediate ratings gains.

The More Things Change

The old adage, “the more things change the more they stay the same” is true in the efforts we must make to help a station succeed in driving higher ratings today.  The survey friendly individual is still waiting for someone to ask them their opinion.  Our focus as marketers and as broadcaster’s continues to be how we find these individuals and market to them. Nothing’s changed, except for the marketing tools we have to identify, reach and persuade these individuals to sample our station or to listen more often to our station.  We know the traditional tools like direct mail (snap pack perforated mailer) and telemarketing but it’s the use of social media including Facebook, Twitter and online marketing that have increased our ability to help stations reach more survey households.  Once reached we can persuade them to sample our station and to listen more often (increase listener occasions).

For more information on how to generate higher ratings for your station contact Impact Target Marketing (ITM).  Since 1990, ITM has executed over 5000 marketing campaigns for stations throughout the US and abroad.  Our success lies in our ability to use traditional marketing tools more effectively in conjunction with social media and online marketing to deliver and support a more successful marketing campaign.  Contact us at info@impacttargetmarketing.com or by calling 877-219-9495.

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