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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 5,504 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Radio Sales Perspective: This is not how it works…it’s not how any of it works.

Submitted by on October 2, 2014 – 5:39 pmNo Comment | 5,335 views

Challenges in most radio sales organizations today are overwhelming even for the most skilled local rep. Too much to sell, too much to learn and too little time to do the kind of job they’re used to doing. Consequently most local reps fail to produce the necessary revenue it takes to help the broadcaster reach their revenue projections. Some larger groups are giving up all together on the idea that local reps can be effective in today’s climate. Not us!


As I said, a rep now has much more to sell, but more than that they are attempting to sell these solutions in a way that is counterintuitive to how businesses buy advertising or any other product or service. “This is not how it works.”


It is time to wake up! As clever as many broadcasters seem to think they are; they just don’t get how the communications process has changed.  You and I and business owners search online to research everything.


Last week I Googled, “how do I power wash my deck” and shazam there it was, a page filled with everything I ever needed to know about power washing. No one from the “local power washing” company called me to sell me the service. In fact, that day, I had just thought about doing it. So if they called a day earlier I wouldn’t have picked up the phone.


This is how local businesses react to us—to all media sales reps. Selling today has changed. Selling is not “selling” anymore, it is “helping”. Whether we’re online or using other methods to reach advertising prospects, we need to give them something of value—we need to help them— and in return they’ll provide us with something—their time and contact information and most importantly their trust.


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Related Article: The radio sales model is broken