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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2016 | 3,516 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Case Studies Showing Higher Ratings!

Submitted by on December 29, 2011 – 12:22 pmNo Comment | 6,183 views

 

Here is some preliminary ratings  information from several of Impact Target Marketing’s radio station case studies. 

This information highlights the success of our new integrated marketing campaign that uses social media, direct mail, telemarketing, email and mobile marketing to impact your station’s ratings.

For more in depth information from these case studies and others send a confidential email to info@impacttargetmarketing.com.

 

Snap Pack Survey Rating Performance

Market Rank: #27

Mail, calls and social media were in the market between October 23rd and November 15th. Monthly Ratings Oct/10 Nov/10 Dec/10 Cume Persons (25-54) 149,300 191,800 195,200

Market Rank: #19

Mail, calls and social media were in the market between November 15th and December 7th. Monthly Ratings Oct/10 Nov/10 Dec/10 Cume Persons (6+) 279,000 280,000 308,000

Market Rank #5

Mail, calls and social media were in the market between Feb 8th and March 18th.

Weekly Rating  Jan III  Jan IV  Feb I  Feb II  Feb III   Feb IV   Mar I   Mar II

                             2.8         2.4       2.9       3.8       4.7            4.8         5.2         4.6

 

 

 

 

 

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