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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 4,191 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured

Our Economic Recovery begins by Shopping Local

Submitted by on November 29, 2011 – 7:39 pmNo Comment | 2,571 views

By Eric Corwin

Create stimulus by shopping locally

I help small businesses every day get their share of local dollars    being spent on goods and services. We all know how important local business is to our local and national economy. They are responsible for generating new jobs and are considered to be stimulus sources in local communities. One study shows that $45 out of every $100 spent at a small business gets spent within the community. Only $13 is re-circulated in a local community when those same dollars are spent with big chain stores.

We want to express our thanks

Let’s thank American Express for launching its Small Business Saturday campaign designed to encourage shoppers to spend cash at locally-owned stores after Thanksgiving, one of retail’s biggest weekends of the year. I tell my small business clients that things are looking up and many of them look at me like I’m crazy. Something interesting is taking place that puts local business squarely in front of its community’s consumers. These consumers now see that the success of their community’s small businesses and our country’s economic recovery are closely connected.

Market your business locally

I tell my small business clients to focus their marketing efforts within their local community; to sell to their neighbors first. Reach out by using a variety of marketing techniques. We started a referral program for one of our clients called, “neighbors helping neighbors.” This program rewarded customer referrals by paying referral bucks for each referral made. It was simple and easy to track. Another client is in the process of launching a local campaign using direct mail, email and social media to highlight a theme based holiday sale.

The community will lead our economic recovery

It seems that now more than ever our local community is even more important to each of us. We need each other more than ever as we struggle through these tough times. We’re hunkering down to provide support to our neighbors who are less fortunate and to the local business owners that will provide new jobs. These jobs will help support local communities by putting more money in to the pockets of local consumers.

Please comment and tell us what you think about this blog and others contained within this site. If you have some examples of some local marketing ideas we’d love to hear about them.

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