Here at Impact Target Marketing we utilize social media to help our clients stand out in an increasingly noisy marketplace. Social Media marketing is used best when integrated with traditional offline marketing techniques to accomplish the greatest impact for your company. The following represent the primary social media tools used to help our clients succeed:
Facebook gives you access to a quarter of a billion people and is growing. The volume of people is not as important as who you target on Facebook. This is something else that the site allows you to do very easily through its 30-second setup display ads platform. Facebook also offers Business Pages, complete with viewership stats via the Insights data available to Business Page administrators. You can embed Facebook applications in your business page, and you can drive traffic to it since the business page, unlike a Facebook Group, can be viewed (but not interacted with) by non-members of Facebook.
Twitter is a hot app right now, but that’s not enough of a business reason to use it. Here’s what is: Your customers use Twitter to talk about you. Hot or not, Twitter is a lay-up for listening. Set yourself up on Twitter, go easy on the “all about me” tweets, and use a client like TweetDeck to search for mentions of your brand, product, or service in real time, as well as those of your competitors. You’ll be fairly amazed at what you find and at how easy it is to keep abreast of conversations that matter to you.
No doubt you know that LinkedIn offers a network directory service. But did you know that you can create a company page? Just like your profile, you can create a page that represents your company.
Your business blog
I saved this for last because it’s often the anchor of everything else. Your blog is where you talk, in depth, about things you are passionate about, about your industry, and about events and legislation related to it. Search engines love blogs and by linking all of your social profiles to it you increase visibility for all the components of our social program.
