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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 5,504 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Direct Mail, Featured

Make your station’s marketing pay for itself

Submitted by on July 15, 2013 – 6:03 pmNo Comment | 2,019 views

A few things we have learned over the last twenty years


Key points:


As you make decisions to either “win” or “fail” in the Fall ratings this year, no one empathizes with your challenges like our team.

As Yoda says “There is no try, only do”.  What are you going to do this Fall?

We have been through thousands of ratings books and helped some of the best in the business do battle and win.  What have we learned from our position in the trenches over the last twenty years?

1. Winners act decisively and plan in advance.

Winners don’t leave anything to chance.  They take actions to get the desired result.  They don’t wait to make programming changes, or take a “wait and see” attitude towards direct marketing.


2. Winners maximize every dollar spent


First, they do target marketing.  There is no wasted. The best broadcasters have learned from us how to increase the effectiveness of their ratings-driven campaigns and generate sales revenues.  Not only do they benefit from the financial success that improved ratings bring, they frequently liquidate the cost of their campaign while it is underway.


Now is the time to discuss how to employ the techniques of radio’s biggest winners and join their ranks this Fall.

Impact Target Marketing does direct mail, telemarketing, digital and much more for radio stations across the US.  Call Eric Corwin and the team this week and check on availability for your market.  You may discover that your Fall marketing can pay for itself, and your Fall book can insure career success through 2014.

Call Eric at  978-768-3970 or  click here for more information.