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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 3,882 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured

Impact Delivers Higher Ratings in 2012!

Submitted by on January 17, 2013 – 8:24 pmNo Comment | 1,791 views

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Here is a partial list of some of ITM’s station success stories. In each case the station’s success began with good programming and was strengthened with a comprehensive marketing approach. The effectiveness of each of these campaigns relied on our ability to identify survey friendly households; ones likely to fill out a diary or carry a meter. Then it was a matter of developing an integrated direct marketing campaign that impacted these individuals where they live and touched them with a common message communicated using a variety marketing methods.

Campaign: Direct Mail, Street Marketing, Social Media
Adult Hits Station 20+ Market
Target Women 25-54, Monday-Sunday 6am-Mid
September October
4.9 (8) 6.1(3)

Campaign: Direct Mail, Social Media, Email Marketing
Hot AC 15+ Market
Target Women 25-54 Monday-Sunday 6am-Mid
September October
4.9 (9) 5.9(5)

Campaign: Direct Mail, Telemarketing, Email Marketing
AC 75+ Market
12+ Mon-Sun, 6a-12mid
Spring Fall
6.9 8.9

Campaign Direct Mail, Telemarketing, Email, Social Media and Mobile
Hot AC 15+ Market
ARBITRON Monthly PPM 6+ Mon-Sun, 6a-12mid
September October
4.1 4.7

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