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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 5,505 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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I Can’t Afford to Market My Business

Submitted by on November 28, 2011 – 9:31 pmNo Comment | 3,950 views

I hear from many of our clients that they can’t afford to market their businesses now.  There’s no question that the economy is terrible, but people are still buying products.  They’re still in need of services.  In short there’s money being spent and that’s what I try to convey to the small business owners we work with and even with large businesses like the radio stations we help to promote.


Let’s take a look at some things you can do to market your business right now.  I use these inexpensive and effective techniques every day to help promote Impact Target Marketing.

    1. Update your client database.  You should have a name, address, phone and email for each client.  If you’re missing data then call the client to update their information.  Although this can be time consuming it is the most important thing you can do to support your company’s ongoing success.
    2. Look for common characteristics that your clients posses.  From your present database identify characteristics that are similar with each of your clients.  Find out why they worked with you.   How did they find out about your company?  Were they satisfied with your product or service?  Would they recommend you to a friend or neighbor?
    3. Market to present clients and ask for referrals.  There is no better way to generate business than by targeting present customers.  Talk with them about other products or services your company offers.  I always ask my best customers for referrals and offer to give them something of value for each referral that turns into a new customer.


I hope this information proves helpful.  Check back for our next post when we discuss more about how to market your business with limited funds.  As always remember we need your comments about this and other posts.  What inexpensive marketing ideas do you recommend to business owners that will ultimately help lead to our country’s economic recovery?