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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 5,505 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, Targeting Marketing

When the Christmas music stops, will you gain or lose?

Submitted by on December 17, 2013 – 2:57 pmNo Comment | 2,756 views

When the Christmas music stops, will you gain or lose?


 Starting in January, reach out and ask your listeners to come back!

Chances are, your radio station’s listeners have undergone some behavioral changes over the holidays.  Many have shifted their allegiance from your station to the “ALL” Christmas station in the market. Once the holidays are over they should return to their format of choice.  Will you gain or lose audience at this critical time of year? Will your station continue to command its pre-holiday format lead or will it be usurped by your format competitor?  We all know that ratings success is all about seizing opportunities.  Already we know that nearly sixty stations will be changing format in the next two weeks.  Audience is going to be in flux.


Will you leave 2014 to chance or will you seize the moment?  At no other point during the year are there more potential quarter hours in play or a better chance to gain new cume.   Will your station accept a passive fate, or take action to insure growth in Q1?


Impact Target Marketing can help you achieve maximum return on your first marketing investment of 2014 in January.  Why not request a no-obligation proposal over the holidays.  Call Eric Corwin at 877-219-9495 or email him at corwin@higherratings.com.


2014 could be your station’s best year ever….if you start strong.  We can help.