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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm No Comment | 3,181 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Direct Mail, Targeting Marketing

For first-movers, the rewards can be incredible

Submitted by on May 20, 2013 – 2:47 pmNo Comment | 15,213 views

Key points:ar126473655352024

  • First-movers gain a competitive advantage by being the first to enter a specific market or industry. Being the first allows a company to acquire superior brand recognition and customer loyalty.
  • PPM ratings require “in the moment” marketing.
  • Impact took a proven method for drawing cume and added new technology
  • Stations can gain an advantage by securing their market early.
  • Request more info in a quick 20-minute online presentation right now.

Eight-five dollars.  That’s what a share of Google stock sold for on the first day of trading.  Now, it is worth more than $900.  For those willing to try something new, the rewards have been incredible.  Now, that same opportunity is available to radio stations whose success is dependent on influencing PPM ratings.

PPM changed everything.

When larger markets evolved from diary-based methodology to PPM measurement, program directors found themselves rethinking everything.

No longer was “recall” of listening the objective, the new issue was how to draw listeners in the moment.

What will make listeners “stick” with your station, and where will you recruit new listeners from to insure a healthy cume (which converts to strong AQH delivery?)

Are you still marketing the “old” way?

Creating and executing decades of radio marketing campaigns that drove recall have kept us active in the industry for more than twenty years and allowed us to work with thousands of broadcasters, but in recent years, we heard from clients and consultants that there might be a “new” way to impact listening from potential PPM panelists.  Last year we began working with our team of developers on a unique new smartphone survey app that actively drives listenership and “in the moment” consumption of designated stations.

If you aren’t reaching listeners on their smartphones, you’re taking a risk.

Why a survey app?  First of all, smartphone penetration has finally gotten to the point where we can now connect with listeners everywhere their meter goes.  Secondly, we have had incredible success since the 1990’s combining a survey approach to audience marketing.  The combination of an already proven strategy in conjunction with smartphone technology should prove to be the next great weapon in the battle for ratings supremacy.

Secure your market and get a “first mover” advantage.

No, you’re not buying stock like Google, Microsoft or Apple, but as a “first mover” radio stations have a chance to use a proven method to impact ratings using the most portable (and valuable to the listener) technology, the smartphone…and we work exclusively with only one cluster in a market.

No other company but Impact can provide the Smart Radio Survey app to bring new cume to your station.  Request more info in a quick 20-minute online presentation right now.

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