Featured »

How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 4,073 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

Read the full story »
radio broadcasting

Drive higher ratings for your station through proven innovative marketing solutions.

small business

Get the latest information on how to grow your small business.

social media

Find out the latest information about social media and the platforms that are best suited to help radio gain higher ratings and more advertising prospects.

lead generation

We use the latest techniques to both online and offline to generate qualified prospects for your company.

resource center

E-books, case studies, video presentations and other content to expand your knowledge of digital marketing.

Home » Featured

Failing to Plan is Planning to Fail

Submitted by on January 22, 2014 – 4:46 pmNo Comment | 17,416 views

Failing to Plan is Planning to Fail

Find out why Impact Target Marketing is considered the #1 marketing company for radio since 1990.

  •  2014 is different already
  •  Click here to set up a confidential conversation
  •  Consider all options when planning
  •  Save time and money now
  •  Get custom info with no obligation
  •  Hear the new strategies that helped create some of 2013’s biggest ratings winners

We are only three weeks into 2014 and already we can tell that this year will be different.  We are seeing a new level of commitment to growth by many of our radio clients, and even more of a desire to seize the opportunities of the current competitive landscape.  2014 will be a game-changing year in many radio markets.

Last week during a conference call with a GM and PD we were reminded of a phrase that stills hold true after many years, “If you fail to plan, you plan to fail”.  Although it sometimes seems like advance planning in radio is getting harder to do, we see it as a consistent attribute of top ratings performers.

Whether you use our services or not, we welcome the opportunity to be a part of your planning process.  We may even be able to share some new “best practices” that can strengthen your plan.

Your call to us will stay confidential and now is the time to book the lowest pricing of the year for direct marketing, enhanced social marketing, and even our app services.  (There are price advantages when you help us plan ahead too.)

Call 978-768-3970 or email us at corwin@higherratings.com to schedule a conversation.  You have nothing to lose and a lot to gain by letting us to prepare a custom proposal (a battle game plan) that can be ready for triggering later in the year.  

UA-25067196-1