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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2016 | 3,516 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, Targeting Marketing

CountryRewards mobile app delivers listeners to your station

Submitted by on July 31, 2013 – 7:21 pmNo Comment | 3,967 views
Winning the country radio battle in your market is all about loyalty. Now there is a new way to INSURE it, but time is of the essence. Only one country station per market can take advantage of this opportunity for this Fall, and Country Music Month. If your country station wants a competitive edge this Fall, you need to call Eric Corwin as soon as possible. Get the "Country Rewards" app in your toolkit. Best of all, the cost is minimal.

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Key points:

  • Country Rewards is a new app that can increase country radio tune-in occasions
  • Engagement is the secret to success for the highest rated country stations
  • Capture significant attention during this year’s Country Music Month
  • Market exclusive, nominal cost
  • Secure your market today

Winning the country radio battle in your market is all about loyalty.  Now there is a new way to INSURE it, but time is of the essence.  Only one country station per market can take advantage of this opportunity for this Fall, and Country Music Month.

If your country station wants a competitive edge this Fall, you need to call Eric Corwin as soon as possible. Get the “Country Rewards” app in your toolkit.  Best of all, the cost is minimal.

If you are in country radio, you already know the power of the format.  You’ve seen how much country fans want to make a personal connection and how important a country radio station can be in their lives.   If you are doing the format well, you are constantly enhancing that connection and building on it.   The highest rated country stations in the US don’t miss opportunities to enhance their engagement with passionate listeners.

Rewarding your true fans keeps them close and engaged.  That is why we developed the new app for smartphones called “Country Rewards”.  The app is free to listeners and encourages their engagement with the format and artists.  Country music fans are rewarded for downloading the app and taking simple surveys, reading about their favorite artists, and being reminded which country station to tune in for key events.  Because it “pushes” limited reminders to a listener’s smartphone, it can trigger more tune-in occasions and change listening behavior.   For the first time, there is a marketing tool that country stations can utilize in real-time to trigger listening attention no matter where the listener may be.   We provide the big prize rewards, and even offer ways for you to tie in your local sales effort.

The concept is that simple: the listener downloads the app because of their passion for the top artists of the country format, and the country radio partner benefits from listening “triggers”. It is easy to see why in our first few days of release, more than a dozen markets have already signed up.  We expect to sign up scores of station partners within the next two weeks, but only one country station per market….so put a call to Eric on your “to-do” list today or tomorrow.

According to the CMA, 42% of Americans (96 million people) are already country music fans.   They are loyal to their favorite artists, the country format, and the radio stations that interact with them most effectively.

You already know that country music fans are engaged.  It is no surprise that that are 28% more likely to spend money on smartphones than the general US population.   They are also social.  There are far more Facebook fans for the Country Music Awards page, than the Oscars, Emmys, or Grammy Awards.

Country Rewards can make a difference for your station, and for the format, during Country Music Month this year.   Make sure yours is the partner station for your market.   Call  Eric at 877-219-9495 or click here now to secure your market.

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