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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2016 | 3,515 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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Home » Featured, lead generation, Targeting Marketing

What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn.

Submitted by on April 17, 2015 – 12:33 pmNo Comment | 3,428 views

disco and cold calling

Calling all radio sales representatives… Cold calling doesn’t work! Toss those scripts into a (disco) inferno and read on. Since leads are essential to any marketing and sales campaign, using anything other than the most efficient means of obtaining them is unacceptable. Currently, most radio stations are still using techniques from (the 80s) without even considering the fact that times have changed. Whether or not we want to admit it, you would have to be crazy to tune into the CHR station in 2015 expecting to hear your favorite bee-gees song. Just as your old bell-bottoms and mullet have become nearly irrelevant to the world of fashion, marketing tactics developed to reach out to potential advertisers who wouldn’t think twice about your twenty inch long hair aren’t exactly innovative.

 

The internet has completely reshaped the way we do business and created many new channels that you can tap to reach your target. Digital lead generation is a very cost-effective and efficient sales and marketing strategy for obtaining quality advertising sales leads for your station. You can’t expect to succeed if you ignore the changing needs of your target consumer, just as a top-40 radio station couldn’t exist with a playlist based on music trends from 30 years ago. Digital lead generation is simply paramount to the success of any modern marketing strategy.

 

Digital Lead Generation can:

 

  1. Disseminate relevant sales information to your target audience more effectively than cold-calling or other outdated methods
  2. Increase profits by decreasing excess costs thereby maximizing the gains of each dollar spent on sales and marketing
  3. Help you discover new kinds of customers and partners you didn’t know you could reach with old techniques that never would have gotten their attention

 

There are several ways you can generate leads in a digital setting. By using  website, blog, search engine optimization, social media, mobile, pay per click advertisements, content syndication, etc., reaching your target audience has never been so easy. By consistently maintaining a blog with relevant articles and information your target customers find intriguing, and streamlining your websites interface with ease-of-use always in mind, you can let your customers know you are in touch with their ever-changing habits and needs. Search engine optimization can make a casual web search done by a previously random individual an opportunity to discover a whole new target you never would have expected; sometimes the only difference between being entirely irrelevant, or an innovative market-pioneer, is simply SEO.

 

Digital lead generation has proven to be the most targeted form of marketing ever. Companies all over the globe are dedicating more and more of their sales and marketing budget towards digital lead generation as they continue to outperform other platforms. The period of testing has already come and gone, with the pioneers of innovative digital marketing tactics already taking the risks and consequently reaping the rewards. You wouldn’t dust off your white jumpsuit and practice your old disco moves before going to a modern night club… right? Don’t continue investing in outdated marketing techniques that have proven to be ineffective. Would you like to learn more?

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