News »

New Revenue for Radio in 2012

December 30, 2011 – 7:52 pm No Comment | 663 views

I see some exciting ways for stations to generate new revenue in the coming year.  On a local level broadcasters can begin to get a share of the dollars going to local business directories and …

Read the full story »
Marketing Solutions

Learn about the different marketing solutions available to your company. You’ll need to consider your target audience, company goals and budget when choosing the best solutions to market your business.

Radio

We have delivered ratings and revenue success for our client stations for over twenty years. Our target marketing campaigns include innovative strategies that deliver both short term and long term ratings success.

Lead Generation

We work closely with companies to help them generate new business leads. Through target marketing efforts and social media we’re able to reach qualified prospects ready to buy.

Case Studies

You need proof of success. Find out through previous case studies how we’re able to help our clients succeed.

Innovation

Discover how innovation effects the overall success of a marketing campaign. Learn how innovative marketing tools along with innovative strategies help deliver for our clients.

Home » Archive by Category

Articles in Marketing Solutions

2012 Small Business Marketing Trends

December 16, 2011 – 4:26 pm | No Comment | 704 views
2012 Small Business Marketing Trends

Be Sociable, Share!
This post originally appeared on Area’s Best Marketing.
I have spent a lot of time reading about the latest and greatest trends that small businesses should look for in 2012.  It should be an …

Free 30 Minute Small Business Marketing Call

December 7, 2011 – 9:28 pm | No Comment | 895 views
Free 30 Minute Small Business Marketing Call

We know that small businesses like you are struggling with how to promote your company in these challenging economic times.  Most of you don’t even have a marketing budget and must rely entirely on word …

#2 Top Five Social Media Campaign of 2011

December 5, 2011 – 11:07 pm | No Comment | 878 views
#2 Top Five Social Media Campaign of 2011

American Express and Foursquare Pilot a Super Social Campaign
This is one of my favorite social media campaigns of the year and one that radio could adapt very easily.  Foursquare, a location-based mobile platform, partnered with …

I Can’t Afford to Market My Business

November 28, 2011 – 9:31 pm | No Comment | 570 views
I Can’t Afford to Market My Business

I hear from many of our clients that they can’t afford to market their businesses now.  There’s no question that the economy is terrible, but people are still buying products.  They’re still in need of …

One in Four Small Businesses Don’t Use Social Media

October 27, 2011 – 5:39 pm | No Comment | 221 views
One in Four Small Businesses Don’t Use Social Media

 
According to a recent survey by iContact of 1000 small business owners they found that one in four are still not fans of Facebook, Twitter, Google+, LinkedIn or Groupon.  The overall study uncovers information about …

Telemarketing: good or bad, it’s still effective

October 18, 2011 – 1:29 pm | No Comment | 485 views
Telemarketing: good or bad, it’s still effective

When you first think of telemarketing many of us think of the unwanted late night call.   There is still no better one-on-one direct marketing approach than telemarketing to reach decision makers.    Not only …

Local Search Marketing and Business Success

October 6, 2011 – 3:20 pm | No Comment | 313 views
Local Search Marketing and Business Success

Local search engine marketing is designed to make your business more prominent in the search engine results pages (SERPs) for local search terms. So if you own a seafood restaurant in San Francisco, you want …

Local Search: Get Connected to your Customers

September 20, 2011 – 5:34 pm | No Comment | 193 views
Local Search: Get Connected to your Customers

On of the most effective ways for your business to get connected to new local customers is through Local Search.   Local search is one of the fastest growing segments in a booming marketplace. As …

Email Marketing is Key to Your Business Success

September 2, 2011 – 8:38 pm | No Comment | 484 views
Email Marketing is Key to Your Business Success

 

 
1.       It’s Very Targeted – Like direct mail, your email marketing campaign can be incredibly targeted. The best email marketing uses a list built by you – not rented or bought. Moreover, when you build …

Social Media for Your Business

August 30, 2011 – 9:53 pm | No Comment | 461 views
Social Media for Your Business

As a small business owner you are overwhelmed with the amount of things you need to accomplish each day. Depending on the type of business you’re in you’re probably either more or less tuned into …

UA-25067196-1