Articles in Featured
New Revenue for Radio in 2012
I see some exciting ways for stations to generate new revenue in the coming year. On a local level broadcasters can begin to get a share of the dollars going to local business directories and …
Reach More PPM and Diary Households in 2012
You can reach listeners—survey respondents by using television or billboards but it is not the most efficient way to reach them. The best way is to target these survey friendly households is through a highly …
Case Studies Showing Higher Ratings!
Here is some preliminary ratings information from several of Impact Target Marketing’s radio station case studies. This information highlights the success of our new integrated marketing campaign that uses social media, direct mail, telemarketing, email …
2012 Small Business Marketing Trends
Be Sociable, Share!
This post originally appeared on Area’s Best Marketing.
I have spent a lot of time reading about the latest and greatest trends that small businesses should look for in 2012. It should be an …
The Radio Message Needs a Strong Online Presence
By Eric Corwin
I was reading an article this morning in Radio Ink by Ed Ryan, titled The Struggle to Find the Message. In the article he talks about how industry leaders believe they must do …
Free 30 Minute Small Business Marketing Call
We know that small businesses like you are struggling with how to promote your company in these challenging economic times. Most of you don’t even have a marketing budget and must rely entirely on word …
#2 Top Five Social Media Campaign of 2011
American Express and Foursquare Pilot a Super Social Campaign
This is one of my favorite social media campaigns of the year and one that radio could adapt very easily. Foursquare, a location-based mobile platform, partnered with …
ITM Research Conducts National Broadcaster’s Survey
ITM research has been contracted to conduct a National Broadcaster’s Survey. This survey targets radio professionals including consultants, general managers, program directors and sales managers. Participation in this survey will give those within the industry …
Our Economic Recovery begins by Shopping Local
By Eric Corwin
Create stimulus by shopping locally
I help small businesses every day get their share of local dollars being spent on goods and services. We all know how important local business is to our …
I Can’t Afford to Market My Business
I hear from many of our clients that they can’t afford to market their businesses now. There’s no question that the economy is terrible, but people are still buying products. They’re still in need of …
