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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2017 | 3,882 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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How to use Facebook to market your radio station in 2017

August 21, 2017 – 4:51 pm | Comments Off on How to use Facebook to market your radio station in 2017 | 3,882 views
How to use Facebook to market your radio station in 2017

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

Social Video: Radio’s Best Marketing Opportunity in 2016

January 6, 2016 – 6:54 pm | Comments Off on Social Video: Radio’s Best Marketing Opportunity in 2016 | 1,896 views
Social Video: Radio’s Best Marketing Opportunity in 2016

Social video has exploded in the last year and will continue to grow throughout 2016 and beyond.  It’s critical that broadcasters understand this and how video can play an important role in the marketing of …

Getting higher ratings has never been easier

July 8, 2015 – 7:21 pm | Comments Off on Getting higher ratings has never been easier | 4,706 views
Getting higher ratings has never been easier

It is not enough to be on the air to ensure ratings growth. You need to market your station aggressively to reach potential survey friendly households. In a competitive market, now more than ever, generating …

What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn.

April 17, 2015 – 12:33 pm | Comments Off on What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn. | 3,627 views
What Cold Calling Sales Techniques Have in Common With Disco Moves: They need to burn baby, burn.

Calling all radio sales representatives… Cold calling doesn’t work! Toss those scripts into a (disco) inferno and read on. Since leads are essential to any marketing and sales campaign, using anything other than the most …

Programming and marketing your radio station in 2015

March 18, 2015 – 3:13 pm | Comments Off on Programming and marketing your radio station in 2015 | 4,252 views
Programming and marketing your radio station in 2015

Marketing your radio station has never been more challenging, but does it have to be?
Coming up short when marketing your radio station?
Are you having trouble marketing your radio station? Many of our clients face the …

Calling all radio and tv reps…cold calling no longer works!

March 17, 2015 – 4:41 pm | Comments Off on Calling all radio and tv reps…cold calling no longer works! | 2,604 views
Calling all radio and tv reps…cold calling no longer works!

Our reps are taught to communicate with potential customers using 1980’s sales tactics
Let me share a little secret about reaching new customers in 2015.  They don’t want to talk to you.  They don’t want to …

How would Albert Einstein reach new advertising prospects?

March 11, 2015 – 6:28 pm | Comments Off on How would Albert Einstein reach new advertising prospects? | 2,266 views
How would Albert Einstein reach new advertising prospects?

Of course we can’t ask him. But it’s fair to say that he would do it differently than many radio and television broadcasters are doing it today.
Many of the stations we speak with each week …

Tips for digitally marketing your radio station

January 23, 2015 – 2:21 pm | Comments Off on Tips for digitally marketing your radio station | 3,694 views
Tips for digitally marketing your radio station

By Eric Corwin
I read an article this morning about ways to increase your station’s TSL. There’s little question that it is important to understand all the ways to protect your station’s eroding audience. However, is …

What does Ronald McDonald know about marketing radio?

January 15, 2015 – 10:50 pm | Comments Off on What does Ronald McDonald know about marketing radio? | 1,977 views
What does Ronald McDonald know about marketing radio?

– One of the biggest marketers in the world is breaking the mold.
– When everything is the same, a business is defined by true differences.
– Radio stations that think differently in 2015 will have an …

25 years later…marketing your radio station is now easier

January 9, 2015 – 8:21 pm | Comments Off on 25 years later…marketing your radio station is now easier | 1,386 views
25 years later…marketing your radio station is now easier

Curly fax paper
Work with the top broadcasters in the industry
A 25 year track record of success
Saving stations 15% or more on their present marketing campaigns
We can reach prospective survey participants anywhere, anytime

It’s hard to believe …

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