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How to use Facebook to market your radio station in 2016

June 15, 2016 – 4:51 pm Comments Off on How to use Facebook to market your radio station in 2016 | 3,516 views

Are you serious about promoting your radio station on Facebook?  If so you’re probably aware that it’s getting more difficult.  As it gets tougher I thought I’d share some things to think about when using …

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What Can Radio Learn From This College Bowl Season?

Submitted by on January 2, 2014 – 6:34 pmNo Comment | 1,698 views

What Can Radio Learn From This College Bowl Season?

 

Do you ever wonder why ad agencies convince their clients to put their name on a stadium, a bowl game, or an event…..sometimes to the tune of millions of dollars?

Perhaps they know that it will be impossible for their client to prove a return on investment, yet the agency can collect significant fees without any accountability. Did they hit their intended target or not? No one will ever know. Money wasted.

In the past, in radio, we’ve done the same thing. Some stations have wasted money on billboards and TV commercials that simply were off-target for many who viewed them. We sell advertising by reminding advertisers we are a targeted medium, but many times we forget the importance of targeting when spending promotional dollars.

As we begin our 24th year of helping radio stations achieve incredible advertising ROI by the use of efficient target marketing, we’d like to share with you our newest solutions….from what is new in direct mail, telemarketing, and digital marketing that you can outsource to our company for far less than you have ever spent on unfocused TV or billboards.

In 2014, every dollar you spend needs to deliver the target without waste. Let us tell you about role in some of the most successful new launches, and ratings turnarounds of 2013.

Give us a call at 978-768-3970 or click here to schedule a conversation. Find out why hundreds of broadcasters have relied on us for more than two decades.

Speaking of bowl games, here is one of our favorites (link to Key and Peele bit)

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