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Overview

Impact Target Marketing was founded in 1990 with the mission of providing effective marketing programs for the broadcast industry. We have made over 20 million phone calls and mailed over 10 million direct mail pieceswhile executing close to 5000 individual station/cluster marketing campaigns. Over this period of time, the company has successfully integrated new innovative programs into its existing campaigns. These innovative marketing approaches include the automated celebrity call, National Country Radio Survey television program, which aired during the CMA programs, the snap pack research piece and the Get on the Phone interactive television commercial—the first of its kind for the broadcast industry. Impact Target Marketing is a privately held corporation.

Impact Target Marketing is a successful, interactive marketing firm located near Boston, Massachusetts.

With many industry firsts to its credit, ITM has led the way in developing marketing strategies that break through the advertising clutter and drive ratings and revenue success for its stations. Its integrated campaigns are developed to meet each station’s particular market challenge. ITM has a track record of success within the broadcast industry, both nationally and internationally.

A pioneer in the direct marketing industry since 1990, ITM has used telemarketing, direct mail and other target marketing techniques to reach and affect the Arbitron diary keeper and now stand ready to reach PPM households.

Company History

Eric Corwin, a broadcaster with a successful track record for helping stations drive higher ratings, founded ITM in 1990. His vision was to continue to use proven marketing methods while introducing new technologies and tactics to create stronger and more integrated campaigns.

Throughout the past 17 years ITM has been a trusted partner to many broadcast groups. From its inception, ITM has effectively utilized marketing tools like telemarketing, direct mail, email and interactive television to promote its stations with memorable promotions that create an emotive listener experience.

“Great radio exists because people challenge the status quo and stretch the limits of their imagination.” As good marketers it is imperative that each day we look to do the same. In order to be successful at marketing radio stations, we need to be as bold and innovative in our approach as the stations we represent.

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